About Us

In 2020, we set out to create an apparel company that celebrates the diverse and unique experiences of living in our home state of Minnesota. 

One of the many great aspects of growing up and raising a family in Minnesota is the weather and the recreational experiences that each season brings. Our name – 2 Below – in an amusing manner, pays homage to Minnesota winter and our two founders, Jake and Zach. We wish it had a more clever meaning, but why not find a way to embrace winter, right?

We hope our pride and passion for our home is reflected in our designs and apparel. You share in that passion with every purchase. 

Thank you,

Jake & Zach